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How ZapCruise uses cookies and similar technologies
Last updated: 07/09/2026
This Cookie Policy explains how ZapCruise uses cookies and similar technologies when visitors access zapcruise.com.
It should be read together with the ZapCruise Privacy Policy.
Cookies are small files or pieces of information that a website may store or access on a user's device.
Similar technologies may also be used to recognise a browser, remember preferences, measure use of a website, maintain security or understand how visitors interact with online services.
These technologies are required for the Platform to function correctly and may be used for purposes such as security, navigation, session management and storing privacy preferences.
They are always active where they are strictly necessary and therefore cannot be disabled through the ZapCruise consent panel.
Subject to consent where required, ZapCruise uses analytics technologies to understand traffic and product usage.
This category includes Google Analytics 4 and, where applicable, ZapCruise first-party analytics.
The category is disabled by default for users requiring prior consent and becomes active only after consent has been given.
Subject to consent where required, ZapCruise uses Microsoft Clarity to understand interaction with the Platform through features such as heatmaps and session-behaviour analysis.
This category is disabled until the required consent has been provided.
The technologies below are used on ZapCruise. Analytics and session-recording items are set only after you provide the relevant consent. This inventory may be updated as tools change.
| Cookie / identifier | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| zc_consent_v1 | ZapCruise | Strictly necessary | Stores your cookie-consent preferences | Local storage — persists until cleared |
| _ga | Google (Google Analytics 4) | Analytics | Distinguishes unique users | 2 years |
| _ga_7HS4PGS2PJ | Google (Google Analytics 4) | Analytics | Persists Google Analytics 4 session state | 2 years |
| _clck | Microsoft (Clarity) | Session recording and heatmaps | Persists the Clarity user identifier and preferences | 1 year |
| _clsk | Microsoft (Clarity) | Session recording and heatmaps | Connects page views within a single session | 1 day |
| MUID | Microsoft (Clarity) | Session recording and heatmaps | Identifies the browser/device for Microsoft Clarity across visits | 1 year |
When the consent banner applies, you can choose Accept all, Reject all, or Manage preferences.
Choosing "Reject all" leaves only strictly necessary technologies enabled.
Through "Manage preferences", you may separately control available non-essential categories.
Your consent choices can subsequently be modified or withdrawn at any time by selecting Cookie settings in the ZapCruise footer.
When you follow a ZapCruise link to a cruise line, OTA or other third-party website, that website may use its own cookies or tracking technologies.
Those technologies are controlled by the relevant third party and are governed by its privacy and cookie policies rather than by this Cookie Policy.
Most browsers also allow users to block or delete cookies through browser settings.
Blocking strictly necessary technologies may prevent some parts of the Platform from functioning correctly.
Browser controls do not replace the ZapCruise consent controls for technologies managed through the Platform's own consent mechanism.
ZapCruise may update this Cookie Policy to reflect changes in technologies, providers, legal requirements or Platform functionality.
The most recent version will always be published on zapcruise.com.
